Aesthetic discovery of the Land Rover’s journey


This time walking past the royal festival hall is going to be different because now you are going to notice the twenty seven meters structures, one blue and the other red standing upright and dynamic. If you know your art you’ll possibly recognize them as the work of Italian painter and abstract three-dimensionalist Nino Mustica. If you don’t then you will at least recognize the decidedly un-abstract object at the heart of each – a new Land Rover. This is “Unstoppable Spirit”, the collaboration, between Mustica and Land Rover’s director of design and chief creative officer Gerry McGovern.

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source site Car design is culturally speaking largely irrelevant. McGovern is one of an increasing number of car designers – his colleague Ian Callum across the fence at Jaguar another – bringing car design in from the cold. McGovern’s chief creative officer role gives him total control over all creative output from Land Rover (remarkably, that’s not standard practice in the car business still today) and you can see his mid-century bent in the new Jaguar Land Rover showrooms popping up around the country.

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click here Next year is going to be a very different year for Land Rover has it will end with the production of the last ever classic land Rover “defender”. Original Land Rovers were as much a part of the fabric of Britain in the early 50s as the Festival of Britain and the Festival Hall.