Do My Assignment Write My Papers - Get an A+ grade even for the most urgent assignments. All kinds of writing services & custom essays. professional writers Yahoo is ready to “intensely strengthen” its video advertising platform by acquiring global programmatic video ad company BrightRoll for $640 million in cash. Yahoo has just accepted a ultimate agreement to buy the 2004-founded business and the transaction will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform. Every major online ad tech player wants a video platform in order to be a performer in the digital video branding space: AOL acquired Adap.tv for US$405 million last year and Facebook snapped up LiveRail in July for an amount between US$400 to US$500m.
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