Yahoo procures BrightRoll for $640m


Fulfill your need for custom, high-quality content and Online Homework Companiess with Textbroker. We make it easy to find freelance authors to write Yahoo is ready to “intensely strengthen” its video advertising platform by acquiring global programmatic video ad company BrightRoll for $640 million in cash. Yahoo has just accepted a ultimate agreement to buy the 2004-founded business and the transaction will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s programmatic video platform. Every major online ad tech player wants a video platform in order to be a performer in the digital video branding space: AOL acquired for US$405 million last year and Facebook snapped up LiveRail in July for an amount between US$400 to US$500m.

cisco network admission control implementation resume Best Online Resume Writing Services 2013 dissertation writing help in dubai doctoral thesis in philosophy Yahoo CEO Marissa Mayer said: “Video is display 2.0. It’s what brand advertisers love. It’s a format that elegantly and easily transitions from broadcast television to PC to mobile and even to wearables. This is why video is a key part of our strategy.”

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High quality source link writing services, order papers writing from experts at, 24/7 Support, Flexible Discounts, Free Revisions Brightroll will excessively boost up yahoos advertising platform for sure. BrightRoll will retain its 400-strong team of employees and the acquisition is expected to close in 2015.

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